Digital Marketing

Introduction to Digital Marketing

• Defining Digital Marketing
• How is it different from traditional marketing and why is it relevant now

Search Engine Optimization (SEO)

• Techniques used to optimize any article , website , or blog for traffic & revenue generation

Social Media Marketing

• Using different social media platforms(Facebook/Instagram/Twitter) to connect with the audience & convert them to a call of action(Purchase or form filling)

Social Engine Marketing

• Techniques used to increase the visibility of your webpage on Google search results(SERP)
• Search engine marketing mostly revolves around paid search advertising (text-based ads that are visible on top of every search result)

Web Analytics

• Analyzing the behaviour of visitors to a website through reports based on traffic sources, referring sites , page views , and conversion rates of that website

E-Commerce Management

• Maintenance of an online product-listing website through product keyboard research , product pricing , Positive reviews , and customer retention

Planning and Creating a Website

• How to create a website on WordPress and later use website analytics to track the behaviour of visitors to a website

Email Marketing

• How to create and send product-based emails in bulk, and ensure that all of the emails have a good open rate and conversion rate

Content Strategy

• How to create content that matches the user intent and also your business goals

Affiliate Marketing

• Generation of traffic via a third party (Company/Website). The third party is paid a commission fee to drive traffic to your website